When running a food business, one important component that is often overlooked is packaging cost. Yet, packaging is not just a wrapper — it’s also part of your product’s identity. The right packaging can make your food look more appealing and even build customer trust.
To help you stay on the right track, here are some simple tips for calculating packaging costs realistically and efficiently.
1. Identify the Type of Packaging You Need
Are you selling heavy meals like rice bowls, snacks, or maybe frozen food? The type of product determines the most suitable packaging — from shape and material to durability. Avoid using excessive packaging for simple products — or fragile packaging for heavy meals.
Tip: Look for packaging references that are proven to be durable yet still aesthetic. Many packaging marketplaces already offer transparent pricing — for example, Pakkeji.
2. Calculate the Unit Price of Each Package
When buying packaging in bulk, always recalculate the unit price. For instance, if a pack of 100 lunch boxes costs Rp150,000, then each box costs Rp1,500. This is crucial to include in your COGS (Cost of Goods Sold).
If you’re using several types of packaging (like lunch boxes, bowls, cups, etc.), add up all the individual unit prices.
3. Include Logo Printing Costs (If Any)
Branding on packaging helps make your product more recognizable — but comes with added costs if you want custom logos or designs. Generally, the more you print, the cheaper the unit cost. Make sure to allocate this expense in your business planning.
4. Consider Quality and Safety
Cheap packaging that easily leaks can be disastrous. Remember, your food business is not just about taste — it’s about trust. Don’t hesitate to spend a bit more for higher quality, especially if you offer delivery or takeaway services.
5. Compare Prices from Multiple Suppliers
Before buying in bulk, compare prices from different packaging suppliers. Also check reviews, shipping speed, and material quality. Don’t just go for the cheapest option.
If you find a supplier who not only sells packaging but also shares insights about the latest packaging trends — that’s a big plus.
6. Set Aside Budget for Unexpected Needs
Sometimes, you’ll need special packaging for promotions, events, or holidays (like hampers or limited editions). Set aside a contingency budget early on so you’re not caught off guard when those moments arrive.
Packaging might seem small — but it has a big impact. Not just visually, but also in building customer trust. Today’s consumers are more aware of quality — even from a product’s outer appearance.
So don’t underestimate this part. Start planning your packaging budget seriously, and make packaging one of the unique selling points of your business.
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Photos by: Pipat Yapathanasap, Pipat’s Images, Canva
“First impressions come from the eyes, not the tongue.”
(And the right packaging can be the perfect gateway to flavor.)